Felt Bakery
Wimbledon, London
Selected work completed by the founder while at Edo Construction.
Context
A neighbourhood bakery shaped around craft, quiet materiality, and a calm daily ritual.
Challenge
The project needed an identity and interior atmosphere that felt quiet, tactile and memorable without becoming overly decorative.
Approach
The design direction focused on restraint, materiality and everyday hospitality: a visual language that could carry through the counter, display, signage, logo and customer experience.
Role
Interior design, logo, visual direction
Scope
Interior concept direction, Logo design, Visual direction, Brand environment, Hospitality touchpoints
Outcome
A cohesive bakery environment with a restrained identity, warm material presence and a recognisable neighbourhood character.
Attribution
Selected work completed by the founder while at Edo Construction.
Selected work completed by the founder while at Edo Construction. Reference: source.